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Boomers by the numbers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by Matthew Chung

Marketers spend a lot of time trying to court millennials, but the baby boomers are a lucrative, if occasionally overlooked, demographic with lots of disposable income. Strategy tapped David Cravit, VP of ZoomerMedia and Jennifer Clark, VP consumer insights at Dentsu Aegis Network, to drill down into the numbers of how this demo is spending their time and money. Here are the results mixing data from Stats Can, PMB and the Dentsu Aegis Network’s Consumer Connection Study.

Read more: http://strategyonline.ca/2014/04/14/boomers-by-the-numbers/#ixzz2z3VX9vlD
 

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